{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many high-end brand names drive exposure through social media sites advertising, celeb partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't transformed a lot in years; it does not have TikTok, and does not offer stars free handbags